Have you ever had a sudden moment of realization and thought, “wow, I’m a completely different person from who I was a year ago.”

This change could be for the better or worse.

Perhaps your life had drastically improved, and you were now achieving things and operating at a level you didn’t previously think was possible.

Or perhaps, your life had gone downhill, and you were deeply disappointed with what you had become and close to hitting rock bottom.

The level of change we’re talking about here goes way beyond having the occasional good or bad days. Instead, we’re talking about a complete shift in your identity, which is determining whether you have a life of success, mediocrity, or failure.

Most people unintentionally drift into new versions of themselves without fully understanding the consequences. They don’t realize that they have complete control over their identity and can craft it to make their desired outcomes more likely.

And even if they did, most wouldn’t know how!

Thankfully, there’s a man out there who has developed a proven method for discovering your “Ideal Identity,” and he lays it all out in his latest book: Identity Shift: Upgrade How You Operate to Elevate Your Life.

The man I’m talking about is Anthony Trucks: NFL Athlete, American Ninja Warrior, International Speaker, and someone who has had to beat incredible odds to reach the levels of success he has.

Today, we’re going to give you an exclusive sneak peek into his winning system, and tell you about his remarkable journey that led to its development.

We’re also giving away a free signed copy, so keep reading for a chance to win!

An Introduction to “The Shift Method”

Anthony Trucks on Good Morning America

Anthony Trucks spent thousands of hours obsessively studying and mastering his identity shift concept so that other people will have the knowledge and tools they need to change their lives. 

Essentially, it’s everything he wished someone had given him when he was younger!

He breaks down his proven process, “the Shift Method,” into three critical phases. They are:

  1. See
  2. Shift
  3. Sustain

The ‘See‘ phase is about discovering your blind spots and the parts of your ego holding you back so that you can overcome them and improve. Trucks describes this as breaking free from your “invisible chains.” This phase is also about seeing what’s truly possible and having an end destination in mind that excites you and sparks your heart’s fire.

The ‘Shift’ phase is about planning and taking the steps needed to simultaneously achieve your goals and transform as a person. It’s about digging deep and doing the work that really counts. The work that gets results and fills you with a sense of pride. As Trucks states, “action ends suffering.” If you don’t make the investments you need, through action, you’ll fall short.

The ‘Sustain‘ phase is about staying on the trajectory you’re already on once you’ve started doing the “Shift” work to upgrade how you operate. It’s about sustaining the actions that are bringing success while making sure you don’t backslide. Trucks explains how to exist in a way where you flourish and continue to thrive through higher levels of achievement.  

The book walks you through each of these phases step by step, revealing exactly how to master your innate ability to shift your identity and achieve your dreams. 

Trucks’ message is simple yet powerful: “Your failure or success is determined by your IDENTITY.”

The Shift Method and everything else in the book teaches you how to ensure your identity is always delivering success rather than failure.

The Incredible Journey of Anthony Trucks

Anthony Trucks

When I tell you that Anthony Trucks is a former NFL athlete, American Ninja Warrior, international speaker, and seven-figure entrepreneur, you might assume he’s naturally blessed and was always destined for greatness.

However, while Trucks is undoubtedly talented, it’s not true that success was handed to him on a silver platter. In fact, Trucks grew up poor and was the only foster kid, and only black kid, in an all-white family of eight.

Statistically, 75% of prison inmates in America and over 51% of the homeless population are former foster kids, so the odds were not in his favor! In addition, Trucks wasn’t even allowed to play sports until he was aged 14 and old enough to be adopted, yet he still made it to the NFL.

How? By transforming his identity. He did everything he needed to do to become a great football player, to the point where he knew he deserved success.

However, even at this point in his life, when everything looked great, he then suffered a severe injury. As a result, his football career was over, and not only that, but he also lost his marriage and became suicidal at one point. Once again, he found himself needing to make big changes in order to get his life back on track.

At no point in Trucks’ life did success ever come easy. Yet, he was still able to overcome every challenge and thrive. Trucks knows that this was only possible because he learned how to shift his identity.

How to Win a Signed Copy of Identity Shift

Anthony Trucks and Jesse Krieger

What I’ve revealed today is just a glimpse of what you can expect from the book. But, of course, if you really want to Make SHIFT Happen, you’ll have to pick up a copy and read it!

Now, here’s some good news: We’re currently giving away a signed copy of Identity Shift: Upgrade How You Operate to Elevate Your Life

For a chance of winning, comment below describing one area of life where you’ve shifted your identity to get better results (or an area you’d like to shift)!

The best answer wins a free copy signed by Anthony Trucks himself that we’ll ship straight to your front door!

For those of you who purchase Identity Shift, don’t forget to claim your free bonuses at IdentityShiftBook.com. You’ll gain access to the Identity Shift Workbook, which is super helpful for bringing the book’s ideas into your own life.

Good luck!


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