What’s the Most Important Tool for Success? Your Identity

What’s the Most Important Tool for Success? Your Identity

Have you ever had a sudden moment of realization and thought, “wow, I’m a completely different person from who I was a year ago.”

This change could be for the better or worse.

Perhaps your life had drastically improved, and you were now achieving things and operating at a level you didn’t previously think was possible.

Or perhaps, your life had gone downhill, and you were deeply disappointed with what you had become and close to hitting rock bottom.

The level of change we’re talking about here goes way beyond having the occasional good or bad days. Instead, we’re talking about a complete shift in your identity, which is determining whether you have a life of success, mediocrity, or failure.

Most people unintentionally drift into new versions of themselves without fully understanding the consequences. They don’t realize that they have complete control over their identity and can craft it to make their desired outcomes more likely.

And even if they did, most wouldn’t know how!

Thankfully, there’s a man out there who has developed a proven method for discovering your “Ideal Identity,” and he lays it all out in his latest book: Identity Shift: Upgrade How You Operate to Elevate Your Life.

The man I’m talking about is Anthony Trucks: NFL Athlete, American Ninja Warrior, International Speaker, and someone who has had to beat incredible odds to reach the levels of success he has.

Today, we’re going to give you an exclusive sneak peek into his winning system, and tell you about his remarkable journey that led to its development.

We’re also giving away a free signed copy, so keep reading for a chance to win!

An Introduction to “The Shift Method”

Anthony Trucks on Good Morning America

Anthony Trucks spent thousands of hours obsessively studying and mastering his identity shift concept so that other people will have the knowledge and tools they need to change their lives. 

Essentially, it’s everything he wished someone had given him when he was younger!

He breaks down his proven process, “the Shift Method,” into three critical phases. They are:

  1. See
  2. Shift
  3. Sustain

The ‘See‘ phase is about discovering your blind spots and the parts of your ego holding you back so that you can overcome them and improve. Trucks describes this as breaking free from your “invisible chains.” This phase is also about seeing what’s truly possible and having an end destination in mind that excites you and sparks your heart’s fire.

The ‘Shift’ phase is about planning and taking the steps needed to simultaneously achieve your goals and transform as a person. It’s about digging deep and doing the work that really counts. The work that gets results and fills you with a sense of pride. As Trucks states, “action ends suffering.” If you don’t make the investments you need, through action, you’ll fall short.

The ‘Sustain‘ phase is about staying on the trajectory you’re already on once you’ve started doing the “Shift” work to upgrade how you operate. It’s about sustaining the actions that are bringing success while making sure you don’t backslide. Trucks explains how to exist in a way where you flourish and continue to thrive through higher levels of achievement.  

The book walks you through each of these phases step by step, revealing exactly how to master your innate ability to shift your identity and achieve your dreams. 

Trucks’ message is simple yet powerful: “Your failure or success is determined by your IDENTITY.”

The Shift Method and everything else in the book teaches you how to ensure your identity is always delivering success rather than failure.

The Incredible Journey of Anthony Trucks

Anthony Trucks

When I tell you that Anthony Trucks is a former NFL athlete, American Ninja Warrior, international speaker, and seven-figure entrepreneur, you might assume he’s naturally blessed and was always destined for greatness.

However, while Trucks is undoubtedly talented, it’s not true that success was handed to him on a silver platter. In fact, Trucks grew up poor and was the only foster kid, and only black kid, in an all-white family of eight.

Statistically, 75% of prison inmates in America and over 51% of the homeless population are former foster kids, so the odds were not in his favor! In addition, Trucks wasn’t even allowed to play sports until he was aged 14 and old enough to be adopted, yet he still made it to the NFL.

How? By transforming his identity. He did everything he needed to do to become a great football player, to the point where he knew he deserved success.

However, even at this point in his life, when everything looked great, he then suffered a severe injury. As a result, his football career was over, and not only that, but he also lost his marriage and became suicidal at one point. Once again, he found himself needing to make big changes in order to get his life back on track.

At no point in Trucks’ life did success ever come easy. Yet, he was still able to overcome every challenge and thrive. Trucks knows that this was only possible because he learned how to shift his identity.

How to Win a Signed Copy of Identity Shift

Anthony Trucks and Jesse Krieger

What I’ve revealed today is just a glimpse of what you can expect from the book. But, of course, if you really want to Make SHIFT Happen, you’ll have to pick up a copy and read it!

Now, here’s some good news: We’re currently giving away a signed copy of Identity Shift: Upgrade How You Operate to Elevate Your Life

For a chance of winning, comment below describing one area of life where you’ve shifted your identity to get better results (or an area you’d like to shift)!

The best answer wins a free copy signed by Anthony Trucks himself that we’ll ship straight to your front door!

For those of you who purchase Identity Shift, don’t forget to claim your free bonuses at IdentityShiftBook.com. You’ll gain access to the Identity Shift Workbook, which is super helpful for bringing the book’s ideas into your own life.

Good luck!

3 Books to Embody a Healthy Masculine Identity

3 Books to Embody a Healthy Masculine Identity

Harmful messages about what it means to “be a man”–also called toxic masculinity–are ingrained in the minds of males from the minute they are born. 

From the first time a little boy scrapes his knee, to the time he grows up and starts his own family, he is taught by family, friends, and the media that as a male he must embody certain “rules” to be accepted as a man. 

Rules like:

  • Men don’t cry
  • Men don’t show weakness
  • Men don’t seek help

The damaging effects are obvious. 

Men are more at risk for substance abuse than women. They downplay symptoms of mental illness and are less likely to seek help in crisis situations. 

These problems have only worsened since the year 2000, with men being 3 times more likely than women to die by suicide.

It’s time to make a change.

Read these books to learn how you can embody a healthy masculine identity. Find tools to live a more successful, purposeful, and emotionally fulfilling life–all while letting go of toxic masculine narratives and redefining what it means to “be a man.” 

#1 School of Man

Life coach Cole Rodgers is on a mission to liberate men across the globe by helping them develop healthy masculine mindsets that allow them to be vulnerable, powerful, and free. His book School of Man, co-written by U.S. army veteran Guy Choate, teaches readers how to maximize their potential in every area of life through non-attachment, openness, honesty, and purpose-driven action. Gain the secrets to emotional fulfillment, vulnerability, courage, and strength. Plus, learn how to leave a lasting positive impact on the world around you. Get it here.

#2 Identity Shift

Husband, speaker, and former NFL player Anthony Trucks believes that identity is “the most important tool to achieve your dreams.” Unfortunately, when your internal identity is not in alignment with your desired external experiences, those dreams are likely to remain out of reach. 

Anthony Trucks is here to help. 

In his book Identity Shift, Trucks gives readers powerful tools to unlock new levels of perspective, passion, and productivity in their lives. He teaches you how to overcome feelings of worthlessness, shame, imposter syndrome, overwhelm, and stagnation simply by shifting your beliefs about yourself and stepping into who you truly are: amazing. Get it here.

#3 Sovereignty

Husband, father, and Iraq combat veteran Ryan Michler is the founder of “Order of Man,” a tight-knit community for motivated and ambitious men working to improve key areas in their lives. He is also the author of Sovereignty–a book that is meant to help men reclaim their purpose and vigor in order to become better husbands, fathers, businessmen, and community leaders. In his book, Michler details thirteen Sovereign Virtues that can help men learn to be more capable of fulfilling their masculine duties and responsibilities in a way that is healthy and beneficial to society as a whole. According to Navy SEAL and NYT Best-Selling Author, Clint Emerson, “Sovereignty is more than a self-help book, it’s a self-assault to a better life.” Get it here.

4 Books for Entrepreneurs Who Work From Home

4 Books for Entrepreneurs Who Work From Home

There’s no doubt about it: The last year has changed the way we work, perhaps forever!

Now more than ever, people are clocking in at home and the trend only seems to be growing. If you are fortunate enough to be one of them, you might be looking for ways to leverage the newfound freedom and flexibility that comes with remote work. 

Maybe there’s a dream business or side hustle you’re finally ready to jump into, but you’re not sure where to start.

Books for entrepreneurs who work from home can help.

Read these titles to learn everything you need to start a successful business, earn passive income, and build your wealth–all while working from home.

#1 Start From Zero by Dane Maxwell

Every aspiring entrepreneur dreams about discovering the billion-dollar idea that will change the world (not to mention the digits on their banking app) and get them written into history books. But what if coming up with ideas is precisely your problem?

Read Start From Zero by Dane Maxwell.

This book is the ultimate guide to becoming a self-made entrepreneurial success even if you have zero ideas, cash, experience, or confidence. Maxwell teaches readers how to create a business from scratch using principles that helped him achieve his dreams and turn 15 of his students into millionaires. Promising “no BS, hype, or fluff” Start From Zero gives you the repeatable path to create a meaningful and profitable business without being dependent on any person or platform. Get it here.

#2 Atomic Habits by James Clear

Excellent habits are key to maintaining organization so that you can be on top of your game at work, at home, and in life. Of course, when all three areas intersect, developing effective habits can be a challenge. 

Fortunately, James Clear, a successful entrepreneur and one of the world’s leading experts on habits, is here to help. His powerful book Atomic Habits (over four million copies sold) teaches readers how to create remarkable results with tiny changes. The book is packed with practical tips backed by biology, psychology, and neuroscience to make success in any area of life come naturally. Featuring fascinating research about some of the world’s top performers, from business leaders to Olympic gold medalists, Atomic Habits is as gripping as it is useful. Get it here.

#3 Get Paid For Your Pad by Jasper Ribbers & Huzefa Kapadia

Airbnb has always been a lucrative opportunity for property owners, but now is a particularly good time to explore it. With vaccinations being distributed, COVID cases dwindling, and the world slowly returning to normal, the travel industry is making a comeback. As tourist attractions relax their restrictions and antsy wanderers regain travel confidence, the market is likely to explode in the coming years.

That’s great news for anyone with space to rent, especially if you are working from home and looking for a complementary side-hustle that is easy to maintain. 

If you have a house or even a room that might be enticing for vacation rentals or tourism activities, you may be sitting on a gold mine. Jasper Ribbers is just one example. This successful entrepreneur went from making $24k to $60k per year from his apartment in Amsterdam simply by mastering the art of Airbnb. How did he do it? Read his book Get Paid For Your Pad to find out. Get it here.

#4 The Wealth Coach by Bradley J. Sugars

Achieving financial success doesn’t come easily to most people, especially with how much information there is to navigate. Fortunately, you don’t have to go scour hundreds of books to find the information you need to get started. Instead, you can get a simple, comprehensive, and engaging read like The Wealth Coach by Bradley J. Sugars.

Sugars is an award-winning author and entrepreneur who has helped thousands of people and businesses achieve financial success. His organization ActionCOACH has been serving clients from around the world and across industries since 1997. The Wealth Coach is a gripping parable that features simple core principles, attitudes, and actionable steps that Sugars teaches his clients to help them build wealth. You can do it too–even if you are starting with nothing. Get it here.

5 Books for Entrepreneurs to Expand Your Consciousness and Unlock Creativity

5 Books for Entrepreneurs to Expand Your Consciousness and Unlock Creativity

“Taking LSD was a profound experience. One of the most important things in my life.” – Steve Jobs

Some of the world’s most successful entrepreneurs are known to experiment with psychedelics to boost creativity, improve focus, and become better innovators. 

In recent years, that trend is only growing.

According to one international survey, 79% of participants found that microdosing (taking very small doses of psychedelics to avoid triggering hallucinations) led to improved productivity and creativity at work, in addition to lowering levels of anxiety and depression.

Top business people, from celebrities like Steve Jobs and Bill Gates to lesser-known figures like Allison Krongard, have either alluded to or publicly spoken about the benefits of using mind-altering substances to improve work performance.

Naturally, Silicon Valley and other entrepreneurial communities are embracing drugs like LSD, psilocybin, and DMT as the benefits of using psychedelics is more widely understood.

Curious? 

Learn more about the power of psychedelics, and gain insight on how to expand your consciousness with altered states, by adding these five books to your reading list. 

Explore fascinating accounts of high performers utilizing altered states of consciousness to come out on top with Stealing Fire by Steven Kotler 

What do Navy SEALs, maverick scientists, and Silicon Valley all have in common?

Utilizing altered states to shortcut success.

Stealing Fire offers a mind-blowing look at the various languages, techniques, and applications that everyone from Elon Musk to Amy Cuddy implements in their creative processes to guarantee success. Author Steven Kotler argues that altered states aren’t simply a trend in the world of high performance, but rather a revolution–one that will forever change what it means to be a creator in any field. Get it here.

Become fluent in modern psychedelic research with How to Change Your Mind by Michael Pollan

Though initially intended to be a researched third-person journalistic inquiry, Michael Pollan’s book How to Change Your Mind quickly became “a first-person quest” to reveal untold truths about the mind and spiritual experience–and the results are astounding.

Pollan explores why psychedelic research came to an abrupt halt in the 1960s and what it’s recent resurgence could mean for the future of mental healthcare. Join him on his thrilling journey as he observes cancer patients who lose their fear of death with just one monitored experience of the psilocybin drug. Learn how drugs like LSD and Ayahuasca can relieve severe cases of mental illness like depression and anxiety. Get an intimate look at the author’s firsthand account of experimenting with mind-altering substances.

Celebrated for its extensive research and gripping narrative, How to Change Your Mind is one of the best books available for anyone interested in the power of psychedelics. Get it here.

Gain massive clarity through soul medicine of the Amazon jungle with Ayahuasca by Javier Regueiro

By far one of the most popular psychedelics available, ayahuasca is a powerful plant that allows users to tap into repressed memories, heal from pain, and let go of that which is unhelpful in our journey through life on earth. Javier Regueiro, who authored the book Ayahuasca, reveals his own experience with the drug and offers readers a guide on how to engage with it themselves. 

Ayahuasca produces pleasant feelings like euphoria, connection, and unity, but it can also cause negative side effects like nausea and vomiting. While everyone’s trip is different, users often experience confronting hallucinations that lead to a renewed sense of self and a diminished ego. With microdosing, it is also known to boost creativity and improve focus. Popularly consumed in a retreat setting, people travel all over the world–especially to native lands–to get a taste of the “soul medicine of the Amazon jungle.”

Regueiro founded the Ayaruna Center in Peru to conduct healing work and educate others on the power of traditional plant medicines like ayahuasca. His book explores the native origin of this psychedelic drug as well as its modern use and impact on westerners. It is a comprehensive and practical guide that anyone even remotely interested in ayahuasca should add to their reading list. Get it here.

Open the pathways of your heart with San Pedro Huachuma by Javier Regueiro

In a world where many of us are spiritually uncertain, as well as emotionally disconnected from ourselves and each other, finding ways to open the heart can bring us much physical, mental, and emotional relief. Huachuma is one such path to that attainment.

Native to the Andes, huachuma is a psychoactive cactus that is traditionally used as an ancestral medicine for healing and ceremony purposes. Known for its ability to boost love, compassion, and forgiveness, it is becoming increasingly popular among westerners who wish to explore consciousness and become more whole. For entrepreneurs interested in a purpose-driven market, huachuma can be very valuable indeed.

Regueiro’s book San Pedro Huachuma offers a practical map for utilizing this powerful medicine to heal your soul from the inside out. Each chapter is rooted in his firsthand knowledge of the plant both as a user and guide, offering one of the most comprehensive texts on huachuma in the entire world. Get it here.

Experience the first ever account of dieting the revered shamanic plant brugmansia with The Toé / Datura Diaries by Javier Regueiro

Though this book is not a “how-to” guide for those interested in ingesting the Toé plant (which Regueiro cautions can be toxic and dangerous even with close supervision), it does offer a captivating look at the author’s experience as a Toé user, yet another powerful psychedelic medicine from the Amazon jungle.

In his pursuit of shamanism in the early 2000s, Regueiro was tasked with ingestion of the Toé plant and quickly found himself facing his shadow side. In a challenging journey of radical acceptance, Regeuiro learned to explore himself with curiosity, vulnerability, and non-judgement. His humble commentary on the experience is as insightful as it is fascinating, and he offers plenty of advice for readers interested in harnessing the power of plant medicine.

Get it here.

6 Practical Skills to Grow Your Business You Can Learn From Entrepreneurship Books

6 Practical Skills to Grow Your Business You Can Learn From Entrepreneurship Books

Looking for powerful and practical books to help grow your business? 

You’re in the right place.

These books come highly recommended by successful entrepreneurs from all walks of life. 

Whether you want to become a better leader, start generating passive income, or develop a bulletproof business strategy, these titles will help you take your business to the next level.

Reach your greatest leadership potential with Speaking to Influence

Good communication is the key to every success in the workplace. With good communication, expectations are always clear, teamwork is effective, and peak performance comes naturally. Unfortunately, few of us are naturally gifted speakers which can inadvertently cause a lot of issues at work, especially if you’re the boss. 

If you think your communication skills are lacking, you’re not alone. According to a recent survey, 91% of employees say that their leaders fall short in this area. That’s bad news in an ever-evolving world of technology in which effective communication skills are paramount to moving businesses forward. 

The good news? Mastering your leadership voice has never been easier thanks to Dr. Laura Sicola’s book, Speaking to Influence.

In this powerful guide, Dr. Sicola (who is a leadership communication expert, executive coach, trainer, and popular TEDx speaker) helps you pinpoint exactly where your linguistic weaknesses are and offers practical tools to overcome them. You’ll learn things like:

  • How to tell impactful stories
  • Why people can always “see” what you look like–even when you’re talking on the phone
  • Hidden fillers to avoid
  • How to identify and control common vocal habits that creep into your speech and undermine your credibility
  • And more!

There has never been a more critical time to master your speaking abilities, especially if you are–or aim to be–in a leadership position. The better you can communicate, the better off your team will be, and the faster your business will grow. Speaking to Influence is a great place to start. Get it here.

Maximize your team’s growth and performance with Responsive Agile Coaching

If you’ve been in the business world long enough, then you probably know a thing or two about the agile methodology, or you’ve at least heard the phrase here and there. 

That’s for good reason: research shows that agile teams are 25% more productive and 50% faster to market than non-agile teams.

With numbers like those, it’s no shock that many businesses hire agile coaches to make adopting the agile methodology quick and painless. That said, the game is changing. While at its core the agile framework has always been about processes, the need for effective coaching conversations (also referred to as Responsive Agile Coaching) is more important than ever. That’s because coaching conversations are key to successful agile implementation and without them, it can be difficult or even impossible to serve the unique needs of a client or organization. 

Agile coaching expert Niall McShane is here to help.

In his popular book Responsive Agile Coaching, Niall argues that agile coaching is an “open source” skill anyone can develop and he offers practical tools to do so. Drawing from areas such as neuroscience, mindfulness, behavior psychology and unlearning theory, you’ll learn everything you need to know to have conversations that matter with your clients, teammates, and beyond. Get it here.

Master the art of business strategy with Your Next Five Moves

In chess, the key to beating your opponent is thinking ahead

The same applies to business.

We live in a world where technology and the economy are constantly changing. Regardless of your industry, the competition is stiffer than ever–and if you’re going to survive, you need to be prepared with a strategy that supports change and anticipates pitfalls. 

Patrick David-Bet’s #1 Wall Street Journal bestseller, Your Next Five Moves, is a great place to start. In his book, Patrick lays out a research-backed methodology that shows you how to become a high performer in five key areas that will lead your business to success:

  • CLARITY on your personal and professional goals. 
  • STRATEGY to help you come out on top in the boardroom. 
  • GROWTH TACTICS that will carry you through any difficult period. 
  • SKILLS for creating a reliable and energetic team. 
  • INSIGHT on how to gain power in business relationships and utilize leverage.

Patrick David-Bet is the CEO of Valuetainment, the #1 YouTube channel for entrepreneurs. Your Next Five Moves comes highly recommended by innovators like Ray Dalio, Robert Greene, Steve Wozniak, and Kevin Hart. Get it here.

Keep your tech ideas safe with Invention Protection Strategies

Coming up with an amazing tech startup idea is only half the battle. You can’t even begin to get it off the ground without having proper intellectual property protections in place–but you already knew that. In fact, you probably toss and turn each night obsessing over all the ways someone might try to steal your idea.

Don’t worry: IP attorney Cynthia Lombardo has you covered.

In her book, Invention Protection Strategies, Cynthia puts all of your anxieties to rest with expert guidance. She teaches you how to do everything from figuring out which type of IP protection you need (yep–there are different kinds!) to easily navigating IP law and even when to act so you can best prevent your innovations from being stolen.

You deserve to share your brilliant ideas with the world, find investors, and launch your tech startup without having to worry about the competition. Invention Protection Strategies is the key to making that happen. Get it here.

Earn easy passive income with Get Paid for Your Pad

Research shows that Airbnb hosts make more money on average than anyone else in the gig economy, often raking in upwards of $924 a month. That’s some nice extra cash for anyone trying to grow a business, but many hosts find it lucrative enough to go full-time.

Whatever your professional goals, Airbnb has the potential to earn you a comfy stream of passive income as long as you have a property or even simply an extra room to rent out!

Authors Jasper Ribbers and Huzefa Kapadia are here to show you how.

In their popular book, Get Paid for Your Pad, Jasper and Huzefa outline the exact method they use to earn enough income via Airbnb to travel the world, go on adventures, and live life on their own terms. Their book covers:

  • How Jasper went from making $24,000 per year to $60,000 from his apartment in Amsterdam 
  • How to prepare your home like a 5-star hotel in a cost-effective manner 
  • How to set up a dazzling and polished Airbnb listing from start to finish 
  • How to catapult your search rank within the Airbnb platform
  • And more!

Critics are calling it “the only guide to AirBnB you need.” Get it here.

Learn to become mentally strong with Can’t Hurt Me

Business, much like life, comes with many hurdles. What separates champions from losers is how they respond to challenges. You can buckle when things get hard, or you can develop a calloused mind, push yourself to your limits so that you become the absolute best version of yourself, and crush all obstacles that come your way.

That’s what Navy SEAL David Goggins teaches in his world-renowned book Can’t Hurt Me: Master Your Mind and Defy the Odds.

Regarded as one of the toughest men alive, David is the only service person to ever complete elite training in the Navy, Army, and Airforce. He completed his first 100-mile race (clocking in 101 total miles) with zero preparation and later held the Guinness 24-hour Pull-up World Record with 4,030 pull-ups. 

Even if you aren’t interested in pushing yourself to your limits, you can always give more and achieve more than you think. Can’t Hurt Me is a mind-blowing read that will inspire you to go the extra mile in business and in life, and it offers plenty of wisdom to help you do so. Get it here.

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